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Established in Milan at the end of 1980’s, Fujiwara Design Studio was the invention of Giuliano Fujiwara. Then, he had a logical idea that involved merging Japan and Italy, using men collections as a sample to illustrate the potential of adopting their design and manufacturing traditions. Up to now the brand’s success in producing the best apparel, footwear and other accessories has been unsurpassed and even recently in Milan spring/summer 2010 collections, Giuliano Fujiwara runways was full of new and stylish designs.

Giuliano’s creative director, Masataka Matsumura seem to have gathered motivation from the present time when the countries around the world are hit by bad economic crisis. The new collection for springs/summer 2010 name has been conjured from the brands reaction to crisis and global recession-concreteness. People should expect very bold and elegant Military details in geometric shapes accentuated by beautiful colors. This gifted director has also used cuts, zips, and numerous layers and slits to bring out a very dynamic effect on the brand’s creations. The clothing to be expected from Giuliano Fujiwara spring/summer 2009/2010 collections will involve oversize volumes comprising of jackets, shorts, and surprising T-shirts that can be worn inside out among many others. The key fabrics consist of very light Japanese denim smothered in vivid colors. Others are materials that have been treated systematically from its natural looking form. The funs of Giuliano fashion art should also expect abundance of colors such as black, acid yellow, pink, reds, pearl gray, and electric blues amid others. Among the accessories includes multipurpose handbags that can match up to any style and color of individual’s outfits. Also coming are lots of trendy shoes consisting of ankle boots, glittery black leather styles with laces, and sneakers in vivid colors and thick rubber soles. Jewelry section interestingly matches the images printed on the T-shirts and are typically cubed wire sculptures with marble effects to be worn around the neckline.